I am a princess. All girls are. Even if they live in tiny old attics. Even if they dress in rags. Even if they aren’t pretty or smart or young. They’re still princesses. All of us.
Project for my Social Psych class last semester. This poster series was created to 1) challenge these internalized stereotypes by bringing them to the viewer’s attention and 2) expand the range of role models by including a diverse group of women. Each poster follows the same basic pattern: a woman who has demonstrated her competency in a particular area refutes the stereotype that appears above her in the form of “Girls can’t …”. While the posters target girls ranging from children to young adults, I expect the message would also cause people outside that demographic to question their own beliefs about women and power. I designed each aspect of the posters with several principles of social psychology in mind:
Peripheral route: When operating under the peripheral route, we judge persuasive appeal based on superficial characteristics such as attractiveness and credibility. I placed an attractive image of each woman over a black background, and the colors I chose complement each other well. I hand-lettered the main text to give each poster a sense of artistry, using an easy-to-read, official looking font as the basis for my work. Additionally, the women themselves are relatively well known. Their accomplishments, listed in the short blurb at the bottom of each poster, are impressive as well as irrefutable.
Relevance: We are more likely to be persuaded when we can relate the argument back to ourselves. These posters rely on the availability heuristic (since these stereotypes are readily available and common in society, media, and our own experiences) to establish an immediate relevancy. The statement at the top is attention grabbing by its controversial nature alone. However, it is also relevant to multiple groups, including but not limited to: 1) people who identify as girls, 2) people who have an opinion about girls, and 3) people who participate in the activity listed. I tried to include a wide range of activities (e.g., science, math, business, leadership, politics, athletics) and a diverse group of women (e.g., time period, nationality, ethnic background, age, area of expertise) to widen the range and appeal of the posters. The use of the term “we” also serves to compound the relevancy effect towards the main target audience by establishing in-group membership.
Central route: Because of the blatant use of stereotypes and the establishment of relevancy, the viewer now has a motivation to pay attention. Keeping the poster visually simple and limiting the biographical information helps by minimizing distractions. The QR code in the corner gives the viewer the means to access more information, if desired. Ideally, each QR code would link to the affiliated website (the URL would also be listed), but for now they link to relevant Wikipedia page.
Reactance and negative potency: Because we are less likely to change our minds when we feel like someone is trying to persuade us, I avoided mentioning the groups who held these stereotypes, so as not to alienate them, and did not use American political figures. I also did not attempt to convince girls to be more like the women portrayed. Additionally, because negative things are more potent than their positive counterparts, these posters run the risk of reinforcing the stereotype (“Girl’s can’t X”) rather than the counterargument (“Except we can”) or counterexample (the woman and her accomplishments). To minimize this, I placed the counterargument phrase in a speech bubble, portraying the woman as having a voice and worthy of our attention. I made the counterargument larger than any of the other text and placed it near the negative statement to provide an obvious, strong response. In some posters, the woman’s statement even breaks up the stereotype. I also colored the speech bubble and counterargument phrase, highlighting its difference from the preceding text as well as subtly raising its credibility through the color gold.
Attitude Inoculation: By exposing people to these stereotypes and providing notable counterexamples, these posters can potentially ‘vaccinate’ against the ubiquitous and persuasive sexism in our society. Viewers could then use the provided information to make their own credible and persuasive appeals against the stereotypes.
a project i literally did overnight
gonna make it a booklet…
HOW DARE YOU MAKE THIS.
GO TO YOUR ROOM AND THINK ABOUT WHAT YOU JUST DID!!!
Disney vs. 7 early fairytales
The 1812 version of Snow White is even worse when you consider that the girl was only seven years old in the tale (plus her unconscious body ended up being carted around by the prince until one of his servants accidentally woke her up). Also, in The Little Mermaid, the mermaid’s unable to speak because she had her tongue cut out >__<
But I’d love to see faithful adaptations of the original tales. Especially Bluebeard. We need a Bluebeard adaptation.
Actually, the original-original pre-Grimm Brothers’ stories that were passed around Europe via oral tradition are nowhere near as violent as the Grimm’s made them. Cinderella’s stepsisters were never ugly and kept their eyes, Snow White’s mother was not even a villain (instead a group of bandits were), and instead of spending the whole story napping Sleeping Beauty outwitted a dangerous bandit leader, wouldn’t let him sleep with her, and saved herself.
The original oral stories were radically changed by the Brothers Grimm to fit their personal and political beliefs. Most notably, they often added in female characters solely for the purpose of making them evil villains and took away most of the heroines’ agency and intelligence. Both brothers belonged to a small fanatical sect of Catholicism that vilified women because of the idea of Original Sin and Wilhelm in particular had a particularly deep hatred of women. The Grimms were actually pretty horrible people. Those cannibalistic queens and ugly stepsisters and the mass amount of violence against women didn’t exist until the Grimms wanted them to. Their ideas stuck so soundly though that we now assume they were in the original tales and that these terrible characters and ideas come out of some perceived barbaric Old World culture. But in truth they’re really the Grimms’ weird obsession with hating women showing through. The original oral folklore focused on the heroes’ and heroines’ good deeds and used them as ways to teach cultural norms and a society’s rules and encouraged girls to be quick-witted and street-savvy instead of passive princesses, and the Grimms promptly stripped that all away.
"Grimms Bad Girls and Bold Boys" by Ruth Bottingheimer is an excellent book on this
I am so happy about this post, you have no idea.
"Particularly with this profession, there’s so much smoke and mirrors. And it took me until a couple of years ago to realise that whatever that dream, or whatever that image I had in my head, didn’t exist, couldn’t exist. As soon as I’d let that go, I could look around and say: ‘Oh God, this is great. I’m living the most extraordinary fucking life.’
#the greatest #i’ve got red in my ledger. i’d like to wipe it clean. #she manipulates people’s gendered expectations of her to extract information #she conducts interrogations by letting people think they’ve bested her #by letting men think they’ve bested her #because she’s small and fragile and female and she is emotional and easy to snap in half #and then she tears them apart #and it’s the greatest thing and you’re the greatest thing and i love you #get your own movie
Must reblog Black Widow. Always.
this cat is very beautiful and contemplative. owner wants to play with cat but cat is thinking about bigger things. cat thinks about life.
Luna was one of the most beautiful characters in Harry Potter
#it never once occurred to her to treat dobby as anything less than a human being#even ron had trouble viewing house elves as something other than slaves because that’s all he was used to#but luna calls him ‘sir’ on their very first meeting as if that’s the normal greeting for a house elf#and just look how grateful dobby is#he’s not used to being treated like that#luna you beautiful soul (x)
When will this madness stop
When Leo wins an Oscar.
Reblogging for old times’ sake because I have a feeling these jokes end soon
Deflate when writing prose; inflate when writing essays for school.
Procrastinating on finding ways to add one page to my essay to get the page requirement! Thank you so much.